Video Recording: Michel Sharritt on Social Media Marketing
Title: Social Media Marketing for Small Business
How do you raise brand awareness and get people to engage with your business? Designing a custom plan that utilizes marketing channels that offer the highest return on investment (ROI) can be tricky. Leveraging a combination of industry-specific knowledge, your niche, and understanding the unique benefits of each of the leading social media platforms is required to generate a buzz and provide results for your business.
Together, we’ll explore:
- Best practices
- Ideas for getting started
- Which channels work for your business
- Successes and failures
- How to gain followers and establish your identity in the community
This talk explores how to grow business with social media, whether you’re a social media guru or just getting started.
Recorded: June 7, 2021
Michel Ann Sharritt, Vice President and Co-founder of CueCamp and Situated Research, has over 25 years of experience in designing amazing user experiences across both websites and social media. Her background in behavioral psychology supports her understanding of users’ needs and goals while interacting with technology.
Her full-service marketing agency, CueCamp, is a strategic social media partner offering results-driven social media campaigns for businesses of all sizes. Focused on brand engagement and ROI, CueCamp designs comprehensive strategic marketing plans to elevate brand awareness using advanced marketing automation tools.