Video Recording: Michael Yublosky on B2B Marketing
Title: LinkedIn for Small B-2-B Marketing
LinkedIn is about building relationships through networking. LinkedIn is not mass marketing, advertising, or selling direct to others. Rather, it’s a social business. Who you are connected to doesn’t matter. What really matters is who your first-level connections are connected to and who those first levels can introduce you to that are targeted, potential clients.
As a search engine similar to Google, LinkedIn was originally built to help companies and recruiters find qualified candidates to fill positions. Therefore, you must understand how search engines work in order to leverage LinkedIn to your benefit. Using that knowledge will enable your business to get found on LinkedIn when someone has a need you can fill or a question you can answer.
Wishing and hoping that someone will find you simply doesn’t work anymore. You do need a plan, rather than taking a nonchalant attitude. Your plan must be coupled with proper strategies and tactics to successfully grow your business on LinkedIn.
In this interactive virtual presentation, Michael will cover the above topics and also touch on target marketing, branding, and increasing visibility.
Recorded: May 3, 2021
Michael Yublosky spent 30+ years in direct sales and marketing in both B-2-B and B-2-C arenas. He discovered a passion for Internet marketing in 2006 and learned to successfully launch small business WordPress websites. He uses content marketing and social media exclusively to gain organic (natural, free) results on Google through search engine optimization and content marketing.
Later he re-discovered LinkedIn and found it had evolved from solely a job-seeking platform to one that welcomed small business networking as well. He quickly realized that LinkedIn was a search engine just like Google is. The same principles that worked on Google, worked on LinkedIn, only the results are faster! In 2017 Michael was chosen as one of only 10 LinkedIn members in English-speaking countries to help facilitate conversations and assist members via the LinkedIn Forums for the community team pilot, which was extended quarterly for one year after the initial trial when in-house LinkedIn personnel took over. Michael works with a select group of clients at his Internet marketing consultancy.