Video Recording: Mark James on Marketing Effectiveness

Title: Five Marketing Principles Every Business Must Get Right to Maximize Results

Have you ever heard someone say this about their marketing: “We tried that and it didn’t work?” or, “We are not seeing the marketing results we expected.” They are probably missing one or more of these principles. And it is costing time and money. Attend this presentation to see how these five key principles will help you:

  • Avoid the marketing “shiny key” syndrome
  • Prevent the “winging it” trap
  • Visualize marketing as a journey
  • Make better-informed marketing decisions
  • Validate results
  • Understand what customers really care about

Recorded: March 1, 2021

About Mark:

Mark James is an accomplished business improvement advisor with over 40 years of experience in data-driven marketing, workplace performance, distribution channel effectiveness, and measurement. As the founder and President of Performance Advisors Group, Inc., Mark helps growing and mature companies achieve customer loyalty and sustainable growth. His consulting/service business model saves clients 15-75%. Diverse industry experience includes construction machinery, automotive aftermarket, energy, healthcare, and financial services.

Mark holds a bachelor’s degree in finance from the University of Illinois at Urbana-Champaign and a Master of Business Administration Degree from the University of Dayton. He serves on the Board of Directors of Family Counseling Service in Aurora, and is a board member of the University of Illinois West Suburban (Chicago) Alumni Group.

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