Video Recording: Michel Sharritt on Social Media Marketing Channels
Title: Building a Referral Base with Online Marketing
Designing a social media plan that offers the highest return on investment (ROI) across a variety of marketing channels is tricky. Leveraging a combination of industry-specific knowledge, your niche, and understanding the unique benefits of each of the leading social media platforms is required to generate a buzz and provide results for your business.
Together, we’ll explore:
- Best practices
- Ways to get started
- Which channels work for your business
- Measuring successes and failures
- How to gain followers and establish your identity in the community
We’ll discuss how to raise brand awareness and get people to engage with your business. This talk explores how to use social media for business, whether you’re a social media guru or just getting started.
Recorded: August 2, 2021
Michel Ann Sharritt, Vice President and Co-founder of CueCamp and Situated Research, has over 25 years of experience in designing amazing user experiences across both websites and social media. Her background in behavioral psychology supports her understanding of users’ needs and goals while interacting with technology.
Her full-service marketing agency, CueCamp, is a strategic social media partner offering results-driven social media campaigns for businesses of all sizes. Focused on brand engagement and ROI, CueCamp designs comprehensive strategic marketing plans to elevate brand awareness using advanced marketing automation tools.