Title: Buyer Personas

Small business buyer personas are the building blocks to identifying your target audience and are crucial in your marketing. Without these personas, you could be speaking to the wrong crowd.

This helpful guide shows you how to target your customers online by creating detailed buyer personas to identify your target customers for your small business. Have you created buyer personas for your business?

Key take-aways:

1. How to identify stakeholder groups such as administrators, different types of users, and anyone else that interacts with your product or service
2. How to craft an ideal user experience for various types of users of a product
3. Learning about the needs and preferences of your personas to determine what specifically draws their interest and solves their problems
4. How to better market and sell products by targeting the needs of specific personas

Recorded: September 14, 2020

About Michel:

Michel Ann Sharritt, Vice President and Co-founder of Situated Research and CueCamp, has over twenty years of experience in information and communication technologies, extending across the Internet, software, and video game industries. Her background in behavioral psychology supports her research initiatives of understanding users’ needs and goals. She has a creative touch for designing amazing user experiences across websites and interactive software. Michel has the creative ability to market businesses using a combination of web design, interactive marketing, and social media; which she has done successfully at both Situated Research and CueCamp.

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