Title: Business Improvement Einstein’s Way
How Einstein’s Three Rules of Work Can Help a Business Succeed in the “New Normal”

Albert Einstein once said, “We cannot solve our problems with the same thinking we used when we created them.” Einstein believed you have to think about things differently and his three work rules provide us with the means do so. As business conditions recover, no one knows for sure what will happen. But, following Einstein’s rules can get your business ready for whatever comes.

Attendees will come away with practical ways to:

• Fix barriers that get in the way of people and operational performance
• Make marketing more effective and efficient
• Uncover opportunities hidden behind uncertainty and fear
• Make two truths of human behavior your ally

Members as well as non-members are welcome. We look forward to hosting what will be an interesting discussion. We’ll see you there!

Recorded: July 12, 2021

About Mark:

Mark James is an accomplished business improvement advisor with over 40 years of experience in data-driven marketing, workplace performance, distribution channel effectiveness, and measurement. As the founder and President of Performance Advisors Group, Inc., Mark helps growing and mature companies achieve customer loyalty and sustainable growth. His consulting/service business model saves clients 15-75%. Diverse industry experience includes construction machinery, automotive aftermarket, energy, healthcare, and financial services.

Mark holds a bachelor’s degree in finance from the University of Illinois at Urbana-Champaign and a Master of Business Administration Degree from the University of Dayton. He serves on the Board of Directors of Family Counseling Service in Aurora, and is a board member of the University of Illinois West Suburban (Chicago) Alumni Group.

The post Video Recording: Mark James on Business Improvement appeared first on Oak Brook Business Network.

Title: Five Marketing Principles Every Business Must Get Right to Maximize Results

Have you ever heard someone say this about their marketing: “We tried that and it didn’t work?” or, “We are not seeing the marketing results we expected.” They are probably missing one or more of these principles. And it is costing time and money. Attend this presentation to see how these five key principles will help you:

• Avoid the marketing “shiny key” syndrome
• Prevent the “winging it” trap
• Visualize marketing as a journey
• Make better-informed marketing decisions
• Validate results
• Understand what customers really care about

Recorded: March 1, 2021

About Mark:

Mark James is an accomplished business improvement advisor with over 40 years of experience in data-driven marketing, workplace performance, distribution channel effectiveness, and measurement. As the founder and President of Performance Advisors Group, Inc., Mark helps growing and mature companies achieve customer loyalty and sustainable growth. His consulting/service business model saves clients 15-75%. Diverse industry experience includes construction machinery, automotive aftermarket, energy, healthcare, and financial services.

Mark holds a bachelor’s degree in finance from the University of Illinois at Urbana-Champaign and a Master of Business Administration Degree from the University of Dayton. He serves on the Board of Directors of Family Counseling Service in Aurora, and is a board member of the University of Illinois West Suburban (Chicago) Alumni Group.

The post Video Recording: Mark James on Marketing Effectiveness appeared first on Oak Brook Business Network.